Each year, more and more people are doing their holiday shopping online. While it’s convenient to skip the hustle and bustle of the mall, it does leave you open to retargeting ads. You’ve seen them before, they’re ads that somehow know exactly what you were searching on Target.com last night. However, these ads can pose an unexpected problem.
That problem is why my family doesn’t share computers around the holidays anymore.
My family does a lot of online shopping for Christmas, so it’s pretty common to see a retargeting ad pop up on the screen. Here lies the problem. Sometimes, those ads are for presents I have already purchased for members of my family. There have been plenty of times that I’ll want to show my mom a picture on Facebook, but an ad of the new sweater I bought her on Amazon yesterday will be strategically placed on the side of the screen.
After a few close calls, we’ve vowed to stay away from any computer but our own during the holiday season. While it’s almost as if these ads can see you when you’re sleeping, unlike Santa, they’re not good at keeping secrets. Who would have guessed that a retargeting ad has the power to spoil someone’s Christmas?