The EPIC Creative Blog

Social Sensitivity Scale:

Written by Scott Covelli, 4 years ago, 0 Comments

Fall is in full swing! The leaves are falling, and so is the danger level on our Social Sensitivity Scale. Halloween comes in as a “1” on the scale.

If you’re not familiar with it, we at EPIC Creative® developed the Social Sensitivity Scale to help social media managers discern which topical conversations to partake in.

You can get more details in our introduction blog post.

Alright, back to Halloween. The history of the holiday has taken some twists and turns over the years, just like a good scary story. It started with the pagan Celtic festival of Samhain, which was then countered by Pope Gregory III. He wanted to provide an alternative for Christians, making it a time to honor all saints and martyrs.

All that said, the holiday now is a time of candy, costumes and family fun. The key is creativity. Whoever has the best treats or costumes is the highlight of Halloween.

That’s where we get to brands on social media. Don’t be too serious, have fun with it, but most importantly, be creative! Puns like “spooktacular” and “bootiful” will get you a few laughs, but think outside the box. Even brands that have no business getting involved can still achieve social media greatness.

Make a fun play on “fear”, candy, or even just carve your brand logo into a pumpkin. It’s a fun time of year where people let their guard down. As a brand, that means it’s time to get involved.


Scott Covelli

About Scott Covelli

PR Supervisor and Chicago sports fan who loves a long run, a clever pun, and having a lot of fun.