Today, Facebook announced a great new feature – embedded videos. There’s no question about it, 2015 is the year for video, and this is just the beginning.
The new feature gives users the option to share videos hosted on Facebook, which until now, was one of Vimeo and YouTube’s alluring features. I see it taking off for brands who like to post short video content on their Facebook page, but don’t want to invest in setting up and managing a YouTube page.
[We jumped the gun on our developers, and the embedded video function is not working with our version of WordPress at the time of press. Stay tuned for the fireworks or click here to see an example on a regular html page.]
In the past few months, Facebook has made major updates to the way the network displays and distributes videos. First, it dramatically cut the reach of YouTube links by removing the large thumbnail feature. Second, it created a cleaner video section with a feature video and playlists that resemble YouTube, and now the embedding option.
The industry-wide push for video is obvious. Let’s all hope the next releases include a video search option and custom thumbnail selection, because, well, just look at that thumbnail.