Facebook insights have come a long way. You could spend days sorting through all the fantastic data they provide. While there is certainly value in digging into your Facebook page insights every now and then, focusing too much time here might be costing you money.
Though content marketing is time consuming, discovering and understanding what content your audience is engaging with is extremely valuable. Don’t spend countless hours digging into Facebook insights, when what you really want to know is right under your nose.
If you’re not focusing on Post Clicks, you’re missing out on a huge opportunity and key insight into your audience. And Post Clicks are easy to find on your page if you know where to look.
Here is a tip that will save you time, and give you a look at data that is far more valuable than reach, impressions, likes and shares.
Below is a recent video posted to a brand page.
This video post reached 41,536 people, received 83 shares and had 486 likes. OK, but what does that really mean? The real valuable information comes when you determine how the audience engaged with this post. That’s where Post Clicks come into play. By simply clicking on that 41,536 reached number, Facebook displays numbers and stats that show the real value of the post.
Here we see 41,536 people reached and 686 likes, comments & shares again, but we are also seeing 8,575 Post Clicks. That’s valuable information! 3,595 people “clicked to play”, which means they didn’t just see the video auto-play in the news feed. They actually clicked on the video to watch it. And 4,978 people clicked somewhere else on this post! That means 8,575 people directly engaged with this post seeking to know more. That’s pretty powerful information.
Focus less on likes, comments and shares, and look at post engagement by tracking your Post Clicks. It’s a much better indication of how powerful your content is and whether or not it’s speaking to your audience.