If you had asked me to tell you two things that I know for certain about Facebook, my answers would probably be:
1. Facebook is on a mission to dethrone YouTube.
2. Facebook is always changing.
Well, with this latest interface change, they’re making these certainties even more… certain. Facebook is constantly increasing the value of video on the platform, and this is just the next step. Let’s take a look at a few of the key features, and what might be coming soon.
Add a Video Title
This is an advancement towards being able to search videos on Facebook. The title is separate from the post copy, and it will display on top of the thumbnail photo when published (see right). My personal recommendation is to make the title something simple, straightforward, and easily searchable. Use the post copy for the fluffy brand voice and call to action.
Choose Your Own Thumbnail
This isn’t a huge issue since videos often auto-play, but it doesn’t hurt to put your most eye-catching foot forward. Also, this will become more important once videos are more searchable. Facebook now gives you ten thumbnails, so you should be able to find a good one.
Categorize Your Video
Facebook has created video categories, another element of searchability. It doesn’t appear to make a difference in the actual posting of the video, but it can’t hurt.
Exclude Videos From News Feed
In the “Advanced” tab, you can now elect to exclude the video from the News Feed once you publish it. The only reason that you might do this would be to put a video on Facebook but not publish it (like “Unlisted” on YouTube). There will likely be additional advanced options, but this is what we have now.
The pop-out window is new and slick, but all your other favorite options are still there. You can still create a call to action (which you should), target the post, and schedule/backdate the post.
I’m excited to have this feature already, since my coworkers don’t yet. If you don’t have it, hang in there. Facebook tends to roll these updates out slowly, usually starting with the smartest, funniest people first.