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Advantage: Video In House

Written by Max Hess, 2 years ago, 0 Comments

At EPIC, we love golf. We have a close relationship with the Golf Course Superintendents Association of America (GCSAA) and many other green-industry clients, and our biggest annual agency event is a golf outing.

We’ve proudly produced GCSAA TV for over six years now – and are averaging over 40,000 views per month. So, when an event like the PGA basically shows up in our backyard, we get excited.

Last week, our very own Miles Cooksy and Bryan Pecacheck drove about 30 miles down the road to Kohler, Wis. where they covered the 2015 PGA Championship at Whistling Straights Golf Course. For both of them, shooting golf courses and major events fulfill the EPIC “Work Hard, Have Fun” motto.

“We got up at about 3:30 in the morning every day, and got to the course before anybody else. We shot and edited on the spot, and usually had our stories online by dinner time,” Bryan said. “So, yes, it’s a lot of work… but it’s also fun.”

“I snapchatted a video Jordan Spieth as he walked right passed me,” Miles added. “You find yourself like 15 feet away from the biggest names in golf… and it’s all while you’re doing your job.”

For Miles and Bryan, getting up at the crack of dawn and going to bed right after dinner was something they did for four days straight. But, the results show – as they always do.

So, why does this matter?

One of the many things that makes EPIC unique is our in-house video production department. With a staff of over 20 people, including three full-time animators, we’ve got what it takes to put together top-notch videography. Our team has years of experience and access to some of the most up-to-date, technologically advanced video and editing equipment on the market. And we’re not afraid to use it!

EPIC’s video crew spends most of their time on the road (or, better yet, on a plane) traveling to shoot locations for clients all over the country. There are no freelancers, no other agencies. Everything – from start to finish – is shot, edited and produced by our own people and comes to fruition at 3014 East Progress Drive in West Bend. Miles and Bryan say it’s what makes our work stand out.

“We don’t have to rely on anybody else to get the work done,” Miles said. “We build a connection with our clients, know their voice and know their style. That’s not something you can teach,” he added. For assignments like the PGA tournament, that just makes understanding everything easier – the lingo, the schedule, the people — our team knew where to be and why to be there.

But our video expertise stretches far beyond just GCSAA TV. We also work for companies like John Deere, GE Healthcare, EnPro Industries and Douglas Dynamics along with hosting LIVE broadcasts at major industry trade shows, including BOWLEXPO and the Golf Industry Show (GIS).

In fact, our work for GE Healthcare is so extensive that we have our own full-time facility, called eMedia Studios and Services, at the GE Healthcare Institute in Waukesha. Internally known as “EPIC South”, our team of 14 video and production pros put together global, media-rich live webcasts for GE Healthcare and other special projects. They even produced a live webcast of President Obama’s visit to Waukesha few years ago.

So, whether our clients are looking for a 30 second spot for social media, a series of full-length pieces on one of the biggest sports tournaments in the country or a even a live broadcast, we’ll be able to handle it – and we’ll have fun while doing so.

Check out some of our work on YouTube.

 

 

 

About Max Hess

Max Hess is a public relations account manager with a background in television news. He is also a proud dual-citizen of the United States and Germany. Yes, he owns a pair of lederhosen.